Privacy Policy
Business Name: Muscleworks Ltd
Effected Date 01-08-2025
Website: www.muscleworksgym.co.uk www.mwgymapparel.co.uk
1. Who We Are
Muscleworks Gym Ltd is a UK-based online clothing retailer. For the purposes of data protection law, we are the “data controller” of the information you provide to us.
2. Information We Collect
We may collect and process the following types of personal data:
- Identity Data – name, username, date of birth
- Contact Data – email address, phone number, billing/shipping address
- Transaction Data – purchase history, payment details (securely processed by third-party providers)
- Technical Data – IP address, browser type, device type, time zone, cookies
- Marketing Preferences – your preferences in receiving marketing from us
We do not store full payment card details. All payments are processed securely by trusted third-party payment providers (e.g., Stripe, PayPal).
3. How We Use Your Data
We use your personal data to:
- Process and deliver your orders
- Communicate with you about your orders or account
- Respond to customer service requests
- Send you relevant marketing (if you have opted in)
- Improve our website performance and user experience
- Comply with legal obligations
4. Legal Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contractual necessity – to fulfil your purchase or service request
- Consent – where you’ve opted into marketing
- Legal obligation – to comply with the law (e.g., tax purposes)
- Legitimate interests – to operate our business and improve services
5. How We Share Your Data
We only share your data with trusted third parties, including:
- Payment providers (e.g., PayPal, Stripe)
- Delivery couriers
- Email marketing platforms (e.g., Mailchimp)
- IT and website hosting services
These providers process your data only to perform their services and under strict confidentiality agreements.
6. International Data Transfers
Some of our service providers may operate outside the UK or EEA. In such cases, we ensure your data is protected using:
- UK adequacy regulations
- Standard Contractual Clauses approved by the UK or EU
- Other legal safeguards as required by law
7. Your Rights
Under data protection law, you have rights including:
- Access to your data
- Correction of inaccurate data
- Erasure of your data (“right to be forgotten”)
- Restriction or objection to processing
- Data portability
- Withdrawal of consent (where applicable)
To exercise these rights, contact us at sales@muscleworksgym.co.uk
8. Cookies
Our website uses cookies to improve functionality and personalize your experience. You can manage your cookie preferences through your browser settings. For more, see our [Cookie Policy].
9. Data Retention
We retain your personal data only as long as necessary for the purposes outlined above, or as required by law (e.g., tax regulations).
10. Security
We implement appropriate technical and organisational measures to protect your data from unauthorized access, alteration, or loss. While no method is 100% secure, we strive to use commercially acceptable means to safeguard your data.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices, so please review their policies separately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “Effective Date” noted above.